News
The Printing Charity Launches at No.11 Downing Street
The Printers’ Charitable Corporation (PCC) rebrands as The Printing Charity.
26 Mar 2010
A new name and logo for the Printers’ Charitable Corporation!
We are delighted to announce that we have rebranded as The Printing Charity.
Our rebrand was launched on 23 March at an event for the printing and publishing industries hosted by our President, Michael Johnson, at 11 Downing Street, by kind permission of the Rt. Hon. Alistair Darling MP, Chancellor of the Exchequer.
Our new name reflects our desire to appeal to a wider group of people and their dependents in today’s printing, publishing, graphic arts and allied trades, but without losing our relevance to those in traditional printing and publishing.
Michael says: “We know it’s a very difficult time for many in the sectors we support and the rebranding is key to ensuring more people benefit from our services. The word ‘printing’ in our new name is not only more inclusive, but also builds on our heritage of supporting people in printing and the allied trades since 1827.”
The new logo, designed by Manor Creative, incorporates the four CMYK printing blocks used in the colour printing process. Each of the printing blocks represents one of our four cornerstones: Homes, Helps, Links and Futures.
Stephen, our Chief Executive, says: “We believe the new working name and logo is critical to our continued relevance to the people we were set up to help.”
The rebranding is the result of a major review we undertook as part of our drive to raise our profile and increase the number of people we support financially. The review included a Knowledge Transfer Partnership (KTP) with City University’s Cass Business School, which assessed our service delivery to people who work or have worked in an industry that is continuing to undergo significant change.