Every year, through our Print Futures Awards, we give talented young people grants of up to £1500 to go towards their career development. This year we had 44 very deserving winners with promising careers in the print, publishing, paper, packaging and graphic arts sectors.
Melissa Carne was a winner in the Visual Delights category this year. We spoke to her about some of the interesting projects she has worked on as a freelance graphic designer and photographer specialising in branding, packaging and social media.
Melissa always loved art from a young age, using her spare time at home to paint and draw as well as at art clubs. Coupled with learning ICT at school, she soon realised her interests were leading her down the path to becoming a graphic designer. Interning in London at big branding and packaging studios such as B&B, Pearlfisher, Williams Murray Hamm and Lewis Moberly, gained her valuable knowledge on the type of work she produces today.
Created and designed by @melissacarne_design in her final year on the graphic design BA at Falmouth University, Hot Dog is an ice cream brand created for dogs. Melissa noticed a gap in the market while working her summer job at Heligan Gardens and wanted to use her customers’ demands for dog ice cream as a fun branding and packaging project. 3 years after graduating with a first class degree, Melissa still keeps this project in pride of place in her freelance graphic design portfolio, as it always manages to capture her clients’ interest.
Melissa’s Not.Corn packaging design takes the customer on a journey with this relatively unknown ancient grain. Not.Corn is a superfood snack made from sorghum, which has been eaten in Africa for centuries, and the vibrant colours and patterns reference its African heritage. This bold choice in design makes sure the packaging stands out on shelf in Planet Organic and Whole Foods, where it’s stocked.