Abbie Wagstaff

Abbie is responsible for the creation and delivery of central marketing assets such as social media posts and blogs as well as providing digital support to other resources within the Franchise Support Centre and across the network for the website, Google search and SEO. She also works on email marketing.

She plans to spend her award on The Chartered Institute of Marketing: Search Engine Marketing Planning Principles SEO Strategy. This will cover search engine ranking, keyword strategy and improving online visibility among other areas. These skills will be vital in her current role, where she is running more than 60 Google Ad profiles and related campaigns.

She will also take The Chartered Institute of Marketing’s course in Copywriting: The Complete Guide to Headline writing, which will help her deliver more effective email campaigns, social media and personal branding, plus print-based marketing such as product brochures, one pagers and much more.